Boutique - Hotel Seefeld, Zurich - ibex fairstay platinum

Sorell Hotels set new standards in the sustainable hotel industry

The Sorell Hotels are further expanding their commitment to sustainable management. Six more of the Group's hotels have been awarded the renowned Swiss sustainability label ibex fairstay. This means that almost all Sorell Hotels are now certified - with the exception of the Sorell Hotel Speer in Rapperswil, which is currently in the certification process due to its recent renovation.

The newly certified hotels at a glance:

Boutique - Hotel Rüden, Schaffhausen

The charming boutique hotel at the entrance to the historic old town focuses on sustainable management and conscious networking in the region. Samantha Schnewlin, General Manager, and her team are actively committed to sustainable processes. With the ibex fairstay certification process, they have realized that they are already doing many things well. The new insights gained form the basis for further improvements, which they want to tackle boldly.

The hotel has been awarded ibex fairstay silver.

Boutique - Hotel City Weissenstein, St. Gallen

Centrally located near the old town, this design hotel combines modern architecture with a sustainable approach. Emmanuel Hübler, General Manager, and his team focus on a conscious review of operating procedures and the gradual sensitization of everyone involved, including apprentices.

The hotel has been awarded ibex fairstay silver.

Boutique - Hotel Seefeld, Zurich

In the lively Seefeld district near Lake Zurich, the Seefeld boutique hotel and Café Bar Flor combine a stylish ambience with a consistent sustainability concept. During the renovation, old chairs were given a second life, stored crockery was given a new look and the carpenter in the neighborhood was given a valuable job. Marco Grossi, General Manager, encourages his team members to actively think along with him. This is how the ideas box came about on the initiative of the employees: Team members contribute ideas for improvement, which they can then plan and implement themselves and pass on their enthusiasm in a team training session. The commitment is noticeable in a pleasant way and ibex fairstay platinum is well deserved.

Boutique - Hotel Krone, Winterthur

The hotel's historic building is located in the heart of Winterthur's old town and combines history with modern zeitgeist. The boutique charm that runs through the entire building is complemented by historical elements. On the first floor is the city's oldest pub, whose spacious terrace leads directly into the lively Marktgasse. A popular meeting place with high aspirations to maintain the values of the region. Christian Longatti has been the new General Manager since April 2025. With his experience and flair for hospitality, he brings fresh impetus to the traditional hotel, with a particular focus on quality, team culture and sustainability.

The hotel has been awarded ibex fairstay silver.

Hotel Sonnental, Dübendorf - ibex fairstay silver

Close to the city of Dübendorf and in the heart of Zurich's Stettbach business district, Hotel Sonnental manages the balancing act between business travelers and residents with flying colors. Carmen Rothmund, Hotel Director, is aware of the responsibility of a better footprint in the hotel industry and has recognized the potential for optimization in the certification process. Together with the team, she proactively addresses the Green Choice recommendation - that guests voluntarily refrain from cleaning their rooms every day - in order to save resources. For the local population, the restaurant is a traditional venue for numerous family and club events.

The hotel has been awarded ibex fairstay silver.

Hotel Tamina, Bad Ragaz - ibex fairstay platinum

The renowned hotel in the immediate vicinity of the Tamina Therme combines first-class comfort with a clear focus on sustainability. Klaus Eisele, Cluster General Manager, and Stefanie Merkofer, Operations Assistant, are committed to environmentally friendly measures and local value creation. Regionality is also offered to guests in the form of thermal water in the rooms and the "Sardona bread roll" from the local bakery, whose two-tone color reflects the geological features of the Sardona Tectonic Arena in the immediate vicinity. For Merkofer, the certification process offered the opportunity to review operational standards with the new, sustainable knowledge and make corrections where necessary. She also appreciates the resulting exchange within the Sorell Group.

The hotel has been awarded ibex fairstay platinum.

ibex fairstay is delighted to have accompanied the Sorell Group on its exciting path to certification. The process was characterized by an intensive exchange, mutual learning and innovative approaches that continue to drive sustainable change in the hotel industry. The collaboration with the individual hotels was inspiring, and the successes achieved show that a consistent focus on sustainability pays off. ibex fairstay would like to congratulate all the teams involved on this milestone!

Would you like to find out more about ibex fairstay and examine the possibilities for your company? Get in touch with us today.

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